2013年2月8日 星期五

[歌手介紹] YG (Compton, CA)

YG (Young Gangsta的縮寫),原名Keenon Jackson,1990年三月九號出生於加州Compton。





YG大概是在2008年的時候出道,放棄了幫派生活投入音樂事業,和DJ Mustard建立了獨立廠牌 Pu$haz Ink The Label。當時他們在網路上發表許多素人作品,以鹹濕的歌詞聞名,年紀輕輕的他在網路上累積了超高人氣(MySpace profile瀏覽人次1.5 million,Youtube許多單曲瀏覽人次也是累積百萬人) ,例如"She A Model"和"Aim Me"等單曲。

YG的音樂深受年輕族群的喜愛,YG也為他自己的音樂作了注解 “My music is about my everyday life. That’s why I think so many young people like it — they can relate. It’s what they and their friends are going through every day — shopping, looking for girls, getting in and out of trouble.”

最後YG被紐約的祖師級大廠牌Def Jam相中,在2009年簽下唱片合約。



Def Jam並不是第一次和西岸歌手簽約,Def Jam在九零年代初期曾經簽下加州Long Beach出身的Warren G,並且在1994年發行“Regulate…G Funk Era”,這張專輯最後成為了Def Jam歷年來最暢銷的專輯之一,同時也是西岸饒舌的經典代表作。

不過在Warren G之後,Def Jam幾乎很少進軍西岸,近年來主要都是發掘培養東岸或是南岸的歌手 (例如Jay-Z, Ghostface Killah 或是南岸的Young Jeezy,以及最新簽約的Trinidad James)。

在Def Jam任職 A&R(artist and repertoire)資深副總裁的Max Gousse (曾經捧紅B2K),當時發掘了YG並且和他簽約。
“It started with L.A. making the investment and commitment in bringing out three A&R’s to the West Coast. We’ve been out here searching for the cream of the crop,” 
Gousse說道 
“I didn’t sign Y.G. because of his connection to the jerkin' movement. I signed him because he has a command of the crowd that reminded me of the classic MCs. You don’t see many young rappers with that kind of command, especially from someone who has never signed a record deal.”


進入Def Jam後,YG推出第一支作品"Toot It and Boot It",成功打響名號,新人之姿的他在2010年的 Billboard Hot 100成功拿下第67名。

這首歌當時太紅了,在同年2010年底又發行了另外一支混音版,找來Ty Dolla $ign, Snoop Dogg和50 Cent等人合作。Ty $也是和YG同一掛的,在西岸最近也有越來越紅的趨勢。


YG的個人專輯 "Welcome to Bompton"還在製作當中,發售日期未定。但是他本人從來都沒有閒著,自己經營服飾品牌 4 Hunnid 之外,也發行了許多人氣 mixtape,例如代表作“4 Hunnid Degreez ”,"Just Re Up'd",以及在今年發行的最新系列第二彈"Just Re Up'd 2"....等等。

這段期間他除了"Toot It and Boot It"之外,還有許多超高人氣的作品。最具話題的莫過於"Bitches Ain't Shit",找來Tyga和Nipsey Hussle合作,這首同時也是2011年西岸最紅的單曲之一。在同年他獲得了XXL雜誌票選十大新人之一。

個人相當喜歡這首,三個人來自不同的hood,MV帥氣度滿點。
"Bitches Ain't Shit" 由YG的老搭檔DJ Mustard擔任制作。

DJ Mustard 出身自南加州Crenshaw,目前也是嘻哈圈中炙手可熱的明日之星,他炮製了許多爆紅單曲,幾乎一出手就是保證暢銷,今年還獲得了葛萊美獎提名。

最有名的就是Tyga的"Rack City" (事實上一開始原本這個beat是給YG,只是YG當時沒採用)。另外的人氣作,像是Joe Moses 的"I Do It For The Ratchets" 或是2 Chainz去年的"I'm Different" ....等等,現在已經有許多大牌歌手等著和他要beat,像是Lil Wayne, Drake, Beyonce..等。

XXLMag.com: How did that come “Rack City” about?
DJ Mustard: I mean that record came about so quick. I was doing a beat for YG, and he was like, “Tyga just hit me up; he said send him some beats.” I’m like, “I don’t know what to send him.” He like, “Send him that.” I was like, “You sure?” He was like, “Yeah, send it.” So, I sent it to him on like a Tuesday or a Wednesday and like on Thursday it was out. It just blew up.
So, the record was originally for YG?
Yeah, it was originally for YG. YG is the type of person that, if you’re his friend, he gon’ help. He’s not like a hater or nothin’ like that like and be like, “Hey. Nah, don’t give this to him.” You know what I’m saying? He wasn’t thinking like, “Oh, this is gon’ be the last record he’s gon’ ever do.” We both didn’t think it was going to be as big as it is. It was like a good look.
更多資訊可參考XXL的專訪:


YG feat. Nipsey Hussle - You Broke ( From Just Re'd Up 2)

DJ Mustard制作風格相當明顯,聽起來其實早就和傳統的西岸饒舌曲風大相徑庭,完全沒有funk取樣,取而代之的是簡單明快的節奏。大部份YG的作品都是由他操刀,所以對於硬派西岸愛好者來說,喜不喜歡可能就見仁見智了 (個人覺得還頗high的就是...)。

YG最新的計劃,是在今年夏天推出和Nipsey Hussle共同合作的mixtape "Two Of America's Most Wanted"。這兩人之前就合作過許多次,像是 the motto, #Grindmode, I'm a thug...等等,這次聯手出擊想必也不會讓人失望!


<DISCOGRAPHY>
  • 4Fingaz (2008)
  • The Real 4Fingaz (2010)
  • Just Re Up'd (2011)
  • 4 Hunnid Degreez (2012)
  • Just Re'd Up 2 (2013)
  • Two Of America's Most Wanted (with Nipsey Hussle) (2013)
ps. mixtape可以在YG官網下載





順便回顧一下上個月份為了慶祝“Just Re'd Up 2”發行,YG在pink dolphin舉辦了一場簽名活動。




可惜輪到我的時候mixtape發完了....囧






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